CJM & Customer Experience (CX) audit

Unlock growth. Stand out. Save ad spend.

is a customer experience research approach rooted in behavioral psychology and marketing that combines mystery shopping, Customer Journey Mapping, contextual analysis, UX audits, and website audits. 

CX AUDIT help you to:

Stop losing customers, start converting more of the traffic you already pay for.

 Understand every stage of your customer’s journey — from first contact to purchase
Identify weak points and friction that cost you leads and sales — and fix them
Optimize internal processes to create a smoother, faster customer experience
Gain a deep understanding of your audience — not just how they behave, but what they feel and what truly motivates them to take action
Differentiate your product through better experience, not just features or price
Improve your marketing performance by eliminating wasted ad spend and uncovering new growth opportunities

You'll get

See your business through your customer’s eyes and uncover the real journey they take

1. A complete customer journey map
A detailed visualization of every touchpoint between your customer and your company — including failed or friction-heavy interactions — so you can clearly see what’s blocking conversions and where growth opportunities are hidden.

2. Customer emotion curve
A step-by-step view of how customers feel throughout their journey. Fix weak moments, remove frustration, and strengthen the experiences that build trust and loyalty.

3. Usability and convenience analysis
A clear evaluation of how easy and intuitive your customer journey really is, plus concise, actionable UX recommendations based on real user behavior.

4. Deep human insights
See your customers as real people — with emotions, needs, pain points, and motivations. Use these insights to improve your product and create a stronger emotional connection with your audience.

5. Tactical marketing & advertising recommendations
A practical list of specific actions to optimize your marketing, improve conversions, and stop wasting budget.

Our

Why Choose MENTELI for Your CX Audit

  • Psychological and marketing expertise

    Expertise in digital marketing, strategic marketing and psychological marketing analysis.

  • EXPERIENCE 

    10+ years in marketing.

  • contract 

    Access temporary, expert-level marketing support without hiring a full-time employee.

Increase LTV in your business

  • Marketing and psychological insights

    We combine psychology and marketing techniques to differentiate you from your competitors and strengthen your brand.

  • A highly flexible approach

    Just tell us your goals, and together we’ll find the right solution.

  • Behavioral psychology meets marketing

    We combine marketing and psychology methods to analyze your customers’ needs and behavior more deeply.

Testimonials

Elina L.

Founder atZennIP, Finland

I am handling everything in my business by myself, therefore it was really good to get advice from the customer’s perspective. Working with Menteli helped me see my services through their eyes, spot the gaps, and I received practical guidance on how to address these gaps.
What stood out was the honest and enthusiastic approach, and the time taken to truly understand both me and my business. The psychological insight into marketing, along with detailed and practical suggestions, made the guidance not only valuable but also inspiring. I recommend Menteli!

September 2025

Ekaterina M.

Entrepreneur, Finland

“Olia demonstrated a solid understanding of marketing principles, campaign planning and execution and exhibited strong analytical and problem-solving skills. Her proficiency in using online marketing tools [...] was impressive and contributed significantly to our campaign objectives. Additionally, she displayed excellent communication and teamwork abilities. Her performance reflected a high level of professionalism.”

May 2024

Topornikov S.

Commercial DirectorReal Estate Agency "PIA Real Estate"

For nearly two years our agency cooperated with the marketing agency headed by Olga Lange. During this period, we received not only professional support but also a non-standard, creative approach that delivered tangible, practical results.We would especially like to highlight the effective work on segmenting target audiences [...]. In addition to digital channels, the agency offered a number of original and economically efficient offline solutions. For example, the “Horrors of a Real Estate Buyer” brochures [...]. This approach proved to be a simple and effective way to build an emotional connection with the local community.Working with Olga Lange has always been a combination of professionalism, reliability, and genuine engagement. We confidently recommend her as a specialist with whom it is both pleasant and productive to cooperate.

October 2017

Nikita P.

SSL Group

HR brand service.“You definitely know your stuff! We recruit 10 logisticians per month now, whereas before, we were recruiting just one per year—and they weren’t really up to standard. We’d love to work exclusively with you!”

December 2020

Jakob S.

Art Gallery

“I like the way you work! Take my friend as a client. Can I give him your contacts?”

January 2021

Maksim D.

Big Bag

“We were pleased to cooperate with you! It's great to choose a brand style from options you like, rather than picking the best from those you don't.”

June 2018

Write us

Contacts

    moc.iletnem%40egnal
    +358 40 328 60 84

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  • Opening Hours

    Monday-Friday: 9 am - 18 pm

  • Location

    MENTELI, 02130, Espoo, Finland

  • ANY QUESTIONS?

    You can contact us in any convenient way